23. Content Analysis + Coding AO1 Flashcards
1
Q
How are people studied when using content analysis?
A
People are studied indirectly through their communications
2
Q
What is content analysis?
A
A type of observational research
3
Q
What are the three types of communication used?
A
- Spoken interaction (conversation)
- Written forms (emails)
- Examples from media (TV)
4
Q
What is the first stage of content analysis?
A
Coding
5
Q
What may need to be done with data?
A
Some sets of data may be very large so may need categorising into meaning units e.g. Counting up number of times a particular word was used to produce quantitative data
6
Q
What may coding produce?
A
Quantitative data
7
Q
What does thematic analysis produce?
A
Qualitative data
8
Q
What is a theme in content analysis?
A
Refers to any idea that is recurrent (keeps occurring)
9
Q
What is the difference between coding units and themes?
A
Themes are more descriptive
