13. Self-report techniques AO3

Question 1

A strength of questionnaires

Answer 1

Can distribute to large numbers - gather large amounts of data quickly - researcher doesn’t have to be present - reduces effort - more cost effective

Question 2

A weakness of questionnaires

Answer 2

Respondents may not be truthful - people present themselves in positive light - social desirability bias possible

Question 3

A strength of structured interviews

Answer 3

Easy to replicate - standardised format - format also reduces individual differences

Question 4

A weakness of structured interviews

Answer 4

Interviewees can’t elaborate - can’t deviate from topic - could be source of frustration

Question 5

A strength of unstructured interviews

Answer 5

Greater flexibility - points can be followed up - more likely to gain insight of participant

Question 6

A weakness of unstructured interviews

Answer 6

Difficult to replicate - lack structure and not standardised - risk of interviewer bias

Question 7

A strength of closed questions

Answer 7

Easier to analyse - can produce graphs & charts to compare - easier to draw conclusions

Question 8

A weakness of closed questions

Answer 8

Respondents restricted - forced into answer - may not be representative of true feelings - may reduce validity of findings

Question 9

A strength of open questions

Answer 9

Respondents not restricted - more detailed answers - more validity

Question 10

A weakness of closed questions

Answer 10

Harder to analyse - wider variety of answers - produced by quantitive data - forced to reduce data to statistics