5.2 Changing identities and cultures Flashcards

1
Q

what is culture by Raymond Williams definition?

A

He is a writer and said it was ‘the structure of feeling’

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2
Q

what is the general affect of increased global interactions on culture?

A

culture changes and evolves naturally; global interactions have just accelerated the rate of cultural change in many places.

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3
Q

What are some cultual trait you need to know about?

A

language, food, clothing, religion, traditions

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4
Q

how would you describe someone who is part of the ‘global culture’ aka a person part of a proportion of the worlds population who have a large number of things in common?

A

under age of 30
wears jeans
listens to rock or rap music
uses social media
enjoyes buyng branded clothing
can hold conversation in Engkish, French, spanish, Mandarin and Arabic.

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5
Q

define global culture?

A

a shared sense of belonging at a planatary scale that is demmonstated through common ways of communicating, cosnuming media dn food, dressing or behaving, including shared social norms such as commitment to upholding human right.

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6
Q

what are the ways a powerful countiy spread their culture globally?

A

TNCS - The global dispersal of food, clothes and other goods by TNCs has played a major role in shaping a common culture. Some Western corporations, like Nike, Apple and Lego, have ‘rolled’ out uniform products globally, bringing cultural changes to places.

Global Media- Media giant Disney has exported its stories of superheroes and princesses everywhere, along with stories of Christmas (originally a Western Christian festival). The BBC continues to help the UK maintain its high level of global cultural influence. Important non-Western influences on global culture and media include India’s Bollywood and Japan’s notable children’s TV such as Pokemon.

migration and tourism- migration brings great cultural changes to places. Europeans travelled widely around the world during the age of empires, taking their languages and customs with them. Today, tourists introduce changes to distant places they visit. Western tourists have helped diffuse western cultural values to different places; increasingly, Chinese and Indian tourists are spreading their own culture.

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7
Q

what is one stricking manifiestation of global cukture you may want to address?

A

the contiuned rise of a few languges at the expense of many less well-known ones.

Globalisation and global urbanization have ment a few global languages increasingly dominate:

95% of the worlds population speak one of just 400 langauges, each spoken by millions of people.

Minor lanagues are dying out

linguistic diversity is declining worldwide as fast as biodversity - about 30% since 1970

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8
Q

what is globish?

A

exisitng alongside the eight major languages is a wildly spoekn subset of English called Globish.

the term discribes a stripped down vocabulary consisiting of just 1500 words used by 4 billion poeple.

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9
Q

what porpose does Globish serve?

A

a purely utlitarian purpose by proving global citizens with the means they need to extange vital information such as travl directions or temrs of busines..

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10
Q

who might globao citizens be that use globish?

A

they are involved in global interactions:

tourists, international migrants, international business community, social network users,

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11
Q

who has a long histroy of adopting globish?

A

1) international migrant arriving in English speaking counies (Mexico USA)
2) the citizens of more than 60 ex British colonies

3) also counties that lack a strong affinity to British or American culture such as Japan China and Brazil, this is because:

english as dominated internte communication from its outset.
english has enjoyed a supra-national rise as the bglobal language of business due to english speaking USA super power

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12
Q

how are migrent flows affecting cities?

A

both in past and current era they have bught great chnages to the cultural and ethnic composition of world cities.

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13
Q

can you give an example of migrent flow affecting cities?

A

Compotition from rich overseas ‘asset’ buyser has been a major contributing factor to the stratospheric rise in house prices in london and many other wolf cities since the 2000.

A recond sale price of US$200 million was achived for a flaty in london fashinable One Hyde park development in 2014: the annomonus buyer was largly belived to be russian.

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14
Q

what has been the result of French and Russian acuqisition of property in central London?

A

neighrhood chracter is changing to create new ETHNOSCAPES.

Resturants have begun to serve pickled herring, snails and other decidedly ‘non-British’ menue items.

The number of french nationals living in London makes it Franses sixth biggest city in temrs of population. The french goverment estimates 300,000 to 400,000 french live in London exheeding the number of inhabitants in Bordeaux and Strasbourg.

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15
Q

what other communities can you find in London? and how might we further subdivide them?

A

Elsewhere in london are communities drawn from almost every county in the world, from Somalia to Romania.

Communities with particular natioanl backgrounds may be furthere subdevided according to religion: Indian muslims and Sikh communities have their own residentional patterns in lonodn.

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16
Q

what are the first impornt point of critical thinking you should employ when looking at the cultural diveristy at city scale?

A

1) although global interactions and commonly associated with the lessoning of cultural diversity at a global; scale, we are also seeing unprecidented levels of cultural diversity within particular world cities that are hubs for international migration.

The andswer to the question ‘what is the effect of global interactions on cutural divseiy’ therefore varies according to what geogrpahical scale we are looking at.

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17
Q

what are the second impornt point of critical thinking you should employ when looking at the cultural diveristy at city scale?

A

history shows that levles of diversity at the local levle may lessen as time passes. For insrtanse around 70% of popel in Lonodn identify themselsves as being ‘white-British’. Yet this community was orgininalky far from cultural homogenous. (Viking, Anglo-Saxon, Celtic, Roman and Norman).

Over time these diverse migrant groups combine in a cultural melting pot through cultural intermixing and mageage.

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18
Q

discuss how cultural diversity may differ at national scales?

A

Some states have a strong single cultural identity while others do not. Often states are home to a range of different ethnic, religious or national communities.

The relative isolation of some island communities such as Iceland may support cultural homogeneity.

In contrast, Singapore’s geographical location combined with its liberal migration rules encurages migration and the cultural diversity that it brings.

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19
Q

Can you address cultural diversity at the national scale through the example of the USA?

A

The cultural mix of the USA is extremely complex. before the arrival of Europeans, the continent of North America was home to a heterogeneous mix of indigenous peoples, including the Sioux and Navaho tribes.

Today 320 million people occupy the same territory; the majority are the descendants of a global mix which includes Italians, Greeks, Scandinavians, Scots, Irish, Mexicans, Cubans, Koreans and many more besides.

Yet a so called ‘American culture’ has developed over time, in part due to a melting pot effect. American culture is both inclusive (allowing new arrivals to participate) and dynamic (it becomes modified in turn by each wave of new arrivals).

20
Q

where else if developing a stong cultural diversity?

A

Some of the world’s more recently established ex-colonial states are also home to a broad mix of cultures. However, not enough time has passed yet for them to develop a shared cultural identity as a national people.

21
Q

what is a past example of how cultural diffusion was limited?

A

Prior to today’s ‘shrinking world’ era, mountain ranges and rivers sometimes formed natural barriers to population movements and provided the basic geometry for nations to develop in particular places.

Over time, long-settled ethnic groups formed a strong association with their land. In Europe, borders formed organically over centuries or millennia, for instance.

Today’s European geopolitical map corresponds broadly with its cultural and linguistic map.

22
Q

what is meant by an optimistic perspective on hyperglobalisation?

A

Some people view the cultural effects of global interactions - and the spread of so-called global culture - positively. This is grounded in the belief that narrow and localised cultural identities have often given rise to chauvinistic nationalistic attitudes which may 1) fules confiict and 2) jeopardise effective global collaboration to tackle pressing issues such as climate change.

23
Q

what do optimistic hyperglobaliers envisage?

A

a ‘global village’ where individual group attachment to ethic and religious identity will be replaced by a shared identity based on the principals of global citizenship.

24
Q

what is cultural imperialism?

A

the practice of promoting the culture/language of one nation in another. It is usually the case that the former is a large, economically or militarily powerful nation and the latter is a smaller, less affluent one.

A forced assimilation of culture.

25
Q

what is an opposition aginst TNCs spreading influences on purpose through media and TNCs?

A

The opposing view to this is that the actions of TNCs cannot be described as cultural imperialism because businesses operate independently of governments.

US-based TNCs cannot be accused of spreading US propaganda because they are motivated by profits, not politics.

26
Q

what is glocalisation?

A

The practise of glocalisation involves TNCs adapting their products for different markets to take account of local variations in tastes, customs and laws.

27
Q

what are some geographical variations which that make glocalization make sence in business?

A

PEOPLE TRASTES- European TNC GlaxoSmithKline rebranded its energy drink Lucozade for the Chinese market with a more intense flavour. Working in partnership with Uni-Predident China Holdings, the product’s new local name translates as ‘excellent suitable glucose’.

RELIGION AND CULTURE- Domino’s Pizza offers only vegetarian food in India’s Hindu nabouurhoods; MTV avoids showing overtly sexual music videos on its Middle Eastern channel.

LAWS- the driving seat should be positioned differently for cars sold in the US and UK markets.

LOCAL INTERESTS- Reality TV shows, such as the X Factor gain larger audiences if they are re-filmed using local people in different countries.

28
Q

why could it be said that TNC using glocalisation be a form of cultural imperialism? Part ONE.

A

it might be said that a McDonald’s burger sold in India is still a vehicle for the Americanisation of Asia, irrespective of the fact that extra spice is added and a beef substitute is used.

29
Q

why could it be said that TNC using glocalisation be a form of cultural imperialism? Part TWO?

A

The glocalised nature of goods and services sold at local markets by TNCs must also not blind us to the fact that more fundamental sweeping change is still occurring, namely the commercialisation of food, fashion and drink, among many other aspects of people’s lifestyles.

30
Q

why could it be said that TNC using glocalisation be a form of cultural imperialism? Part THREE.

A

Globally dominant firms are responsible for spreading consumerism at a planetary level. The twentieth-century philosopher Antonio Gramsci used the term hegemonic power to describe influence on this scale. Powerful TNCs are shaping a new, popular common sense that sees their products as valued and desired by people living in newly emerging economies such as Brazil and India.

31
Q

why could it be said that TNC using glocalisation be a form of cultural imperialism? Part FOUR?

A

Arguably, powerful TNCs are behaving in a coercive and imperialistic way: they use clever advertising techniques to manipulate the desires and aspirations of people on a global scale. Noam Chomsky calls this ‘the manufacturing of consent’. According to this viewpoint, any impression that local people are equal partners in a ‘cultural conservation’ taking place with TNCs is false.

Global food and drink conglomerates like Mcdonald’s and Diageo merry pay lip service to local cultures by ‘tweaking’ the taste of their generic products, or the slant of their advertisements, inorder to drive sales higher in different markets.

32
Q

what is cultural hybridity?

A

when a new culture developed, whose traits combine two or more different sets of influence.

33
Q

talk about cultural hybridity in relation to glocalised products?

A

Glocalized products are just one example of cultural hybridity resulting from the ‘mash-up’ of global and local cultural elements. cultural outcomes of global interactions - as experienced at the local level- are often complex.

When local communities interact with different global flows it may result in aspects of their culture being changed, but they do not necessarily lose their own unique identity as a consequence. Instead a hybrid culture results that combines elements of the local/traditional with modern/global chracteristics.

34
Q

can you introduce a real-life example of cultural hybridity in relation to glocalization?

A

Rainforest tribes are often portrayed as being among the world’s least developed and least globalised societies. Amazonia and Papua New Guinea’s tropical rainforest people are amoung the world’s last isolated groups of indigenous people. More members of rainforest tribes are becoming aware of Western cultures and lifestyles however, this is elaborated on the expansion slide.

35
Q

can you elaborate on a real-life example of cultural hybridity in relation to glocalization?

A

Owing to the tropical climate, indigenous rainforest people traditionally wore little in the way of clothing. Today many Amazonians and new Guineans instead are wearing modern, Westernised clothing such as the T-shirt or have adopted branded products like Coca-Cola.

This does not mean that their traditional culture is lost, though. Modern brands can be adopted without important customs being abandoned.

36
Q

what is a Brazilian example of how a traditional culture has merged with a globalised one?

A

In 2014, Brazilian news reports showed how members of the Kuikuro tribe saw they were really enjoying the country’s hosting of the football World Cup. The Kuikuro are a small indigenous group of fewer than 600 people who live in the Brazils Xingu region.

One anthropologist who was working with the Kuikuro tribe saw they were really enjoying watching matches on the television; Chief Afukaka was reported to be a great football fan.

Some 15 Kuikuro Indians obtained tickets to watch a football match between Russia and South Korea. they gained their tickets via an allocation for the National Indian Foundation and attended the match in the central-western Brazilian city of Cuiaba.

37
Q

what are some negatives of the cultural hybridity among indigenous people?

A

Not everyone views cultural changes and hybridity among indigenous tribes positively, however. The traditional culture of the Jarawa tribe of the Andaman Islands has been affected greatly by global flows and the arrival of large numbers of tourists in particular. Cultural dilution and the adoption of alcohol are viewed by some people as grave threats to the Jarawas way of. life.

Some UK newspaper reports on cultural changes in the Andaman island include titles such as “India orders crackdown on ‘human safaris’ and ‘After the human safari scandal, the tribe now suffers sex abuse from intruders’”.

38
Q

are the worlds citiies becoming increalyingly homogenous in apperance? In soemways the cultural landscapes of many mayor cities are, why is this?

A

1) most large citities contain what critics call ‘cloned’ retailing districts: many modern steel-and-glass shopping malls resemble one another very strongly, thanks in party to the ubiquity of global brands including McDonalds and Starbucks.

2) The modern archetecture found in financial and high-class housing districts often appears more ‘global’ than ‘local’ in style. The Pudong financial district in Shanghai is a typical global fiancscape. Similaritires between places arise in part due to the transational work of leading global archetects and archetectual firms.

3) Inter-urban competition drives the adoption of tall modern designs: for many years, world cities have competed against eachother to have the talest uilidngs in the world. ( 2024 Burj Khalifa, Dubai, UAE) Impressing others with your archetceture helps to send a message that your citiy is a powerful global hub.

4) The power of TNCs to project their brands and global advertisment messages in urban enviroments also drives change: many of the worlds tallest buildings have corporate logoes mounted on top.

5) the importance of demographic process- including population growth, rising afflucences and urbanisation in emerging economies. During the past decade many people have moved from rural to urban areas across the world. Factor in natural increase and you can see an unpresidented amount of new urban development. China alone has recently had to build 200 ‘instant citities’ from scratch to hold 1 million people each. Faced with a housing crisis, city planners through the developing world have adopted similar high-rise solutions.

39
Q

what is the counter situation to incresed urban hemogenous apperance?

A

dispite many similaritiese that many exist, all cities are not the same. This is because of regional varitations in cultures and laws that help to determine what can and can not be built (or demolished). The physical enviroment matters too – tall towers might not be advisable in areas prone to naural hazar risks.

40
Q

what is a final factor that is importamt to take into consideration when looking at cultural globalisation?

A

Dispora, the worldwide scattering or dispersal of a particular nations migrent population and their disendants.

41
Q

what is the impact of global dispora grwoth on cultural de=iversity and idenity?

A

Over time, each dispora’s cultural traits are preserved (albeit in a modified form) and connections are maintained between groups of peoples with common ancestry living in diffrent territories,

42
Q

what is key to a sucessfull analyasys of a dispora?

A

Key to a sucsessfull analasys is recognizing the cultural variations that arise over time between diffrent parts of the dispora. This is due to the cultural hybritidty that can develope in each local contect as migrants and their desendants adopt elements of the host country.

43
Q

talk about the Irish, Scottish and Welsh diasporas?

A

The UK’s ‘Celtic fringes’ have all birthed significant global disporas dispite these nations relativly small population sizes.

Online ansectry websightes enable people living all over the world to trance their roots back to Scotaldns; this is an intresting way in which tecknology has affceted global interactons. People who discover they have roots in another country may become curious and decide to visit as tourists, thus giving rise to another grlobal flow.

GlobalScot is a websight run by govermnet-fundined Scottish Enterprise that activity encurages memebrs of the Scottish dispora to network economically with one another.

Sensing business opportunity, a large part of scotalnds tourist industry plays up to the expectations of tourists with Scottish roots who want to be ‘tartan and baggpipes’. However, mnay young people living in Scotland object to this fetishization of the past: they fear their nation risks becoming culturally ‘fossilized’.

44
Q

what are the evaluation, synthesis and skills that you will want to adress when employing knowkage from this sub unit?

A

How views may differ on the desirability of cultural change at global, nationa, and local scales.

How the evidence for cultural change is complex, difficult to collect and somtimes contraditiory.

45
Q
A