4.2.3.2 QUANTITATIVE AND QUALITATIVE DATA

Question 1

what is quantitative data?

Answer 1

numerical data

• represents how much or how long, how many there are of something
• tally of behavioural categories and closed questions in a questionnaire collect quantitative data

eg) reaction time or number of mistakes

Question 2

what is qualitative data?

Answer 2

virtually any type of information that can be observed and recorded that’s not numerical in nature and can be in the form of written or verbal communication

• open questions in questionnaires and accounts from observational studies collect qualitative data