4.2.3.1 QUESTIONNAIRE CONSTRUCTION Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

what’s a closed question?

A
  • structure the answer by only allowing responses which fit into pre-decided categories
  • data that can be places into a category = nominal data
  • can provide ordinal data (which can be ranked)
  • this involves using a continuous rating scale to measure strength
    of attitudes or emotions
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what are the strengths of closed questions?

A
  • can be economical
  • provide large amounts of research data for relatively low costs
  • large sample size can be obtained which should be representative
    of the population
  • can then be generalised
  • respondent provides info which can be easily converted into quantitate data
  • allows statistical analysis of the responses
  • questions are standardised
  • all respondents are asked the same questions in the same order
  • therefore can be replicated easily to check reliability
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what is a weakness of closed questions?

A
  • they lack detail
  • response are fixed
  • less scope for respondents to supply answers which reflect their
    true feelings
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what’s an open question?

A
  • allow people to express what they think in their own words
  • enable the respondent to answer in as much detail as they like in their own words
  • give no pre-set answer options
  • allow the respondents to put down exactly what they like in their
    own words
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what is a strength of open questions?

A
  • rich qualitative data is obtained
  • allow the respondent to elaborate on their answer
  • means the research can find out why a person holds a certain attitude
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what’s a limitation of open questions?

A
  • time consuming to collect data
  • takes longer for the respondent to complete open questions
  • smaller sample size therefore may be obtained
  • time consuming to analyse the data
  • takes longer for researcher to analyse qualitative data
  • have to read answers and try and put them into categories by coding
  • subjective and difficult
  • not suitable for less educated respondents
  • require good writing skills
  • better ability to express feelings verbally
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what makes a good questionnaire?
AIMS

A
  • all questions asked should address the aims of the research
  • use only one feature of the construct you’re investigating per question
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what makes a good questionnaire?
LENGTH

A
  • the longer the questionnaire, the less likely people will complete it
  • questions should be short, clear and be to the point
  • any unnecessary questions should be omitted
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what makes a good questionnaire?
PILOT STUDY

  • what’s a pilot study?
A

small-scale preliminary study conducted to evaluate feasibility, duration, cost, adverse events and improve the study design prior to full-scale research

  • run a small scale practise study to ensure people will understand the questions
  • people will also be able to give honest feedback on the questionnaire design
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what makes a good questionnaire?
QUESTION ORDER

A
  • should progress logically
  • from the least sensitive to the most sensitive
  • from factual and behavioural to the cognitive
  • from general to specific
  • researcher should ensure that the answer to the question isn’t influenced by the previous questions
    = bias
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what makes a good questionnaire?
TERMINOLOGY

A

1) clarity
- don’t use double negatives
- don’t use barrelled questions

2) jargon
- means referring to terms only familiar to people in that subject area
- avoid this

3) analysis
- questions used to be written so that they’re easy to analyse

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what makes a good questionnaire?
PRESENTATION

A
  • make sure it looks professional
  • include clear and concise instructions
  • of sent through the post make sure the envelope doesn’t signify ‘junk mail’
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what has to be considered in the design of interviews?

A

1) decide whether to use a structured or non-structured interview

2) recording the interview
- interviewer may be making notes although this may affect listening skills
- alternatively they may be audio recorded / video recorded

3) most involve an interview schedule
- a set of questions the interviewer intends to cover
- this should be standardised for each ppt to reduce the effect of interviewer bias

How well did you know this?
1
Not at all
2
3
4
5
Perfectly