4.2.3. Assessment Of A Country As A Market

Question 1

Factors to consider

Answer 1

-Levels and growth of disposable income
-EODB
-Infrastructure
-Political stability
-Exchange rate

Question 2

Levels and growth of disposable income

Answer 2

-Low disposable income will be unattractive markets for countries wanting to sell expensive luxuries
-The more earnt=more spending

Question 3

EODB

Answer 3

Time taken how easy it is for a business to:
-Start the business
-Import items
-Set up everything

Question 4

Infrastructure

Answer 4

Speed at which goods can be transported has major impacts.

Question 5

Political stability

Answer 5

-Tax regulations
-Labour regulations
-Government bureaucracy
-Corruption

Question 6

Exchange rates

Answer 6

If investing directly into country, assets should be purchased when pound is relatively strong