1.3.1 Product/Service Design

Question 1

Marketing mix

Answer 1

-4P’s:
product(features, qualities, branding, services)
price(price strategies,discounts)
place(channels, location, transport, inventory)
promotion(sales promotion, advertising, public relations)
-Provides a framework for businesses to create and implement successful marketing strategies
-4 things work together to satisfy needs and wants of target market whilst achieving companies objectives
-Allows differentiation. Essential tool for company looking to maximise its marketing impact to achieve long term success.

Question 2

Design mix

Answer 2

-Function: intended purpose
-Aesthetics: products visual and sensory appeal
-Cost: cost of production, value for money

Question 3

Changes in design mix to reflect social trends

Answer 3

-Changes in attitudes, behaviours,lifestyles

changes as result of concerns to resource depletion:
-Customers more aware of need to conserve natural resources and reduce waste.
-Change product mix to reflect waste minimisation
-Choose to design products using fewer materials

changes about ethical sourcing:
-Producing items without exploration of workers or environmental damage
-Using more sustainable materials