4.2.1. Conditions Prompting Trade Flashcards
Push factors
Factors that drive a business to expand outside/ away from its domestic country
-Usually are threats
Reasons driving a firm from its domestic reliance
-Saturated markets
-Competition
Extending PLC
-As product nears decline phase, entering new international markets may represent viable extension strategy.
-In some cases entering a new market can prolong growth stage of life cycle.
Pull factors
-factors encourage businesses to operate within markets that present significant growth opportunities abroad by internationally trading
Factors attracting business into foreign markets
- Economies of scale
- Offshoring and Outsourcing
3.Risk spreading
Economies of scale
Economies of scale- boosted of production is concentrated in few locations globally. Reduction in unit costs boosting profit margins and revenues
Possibility of offshoring and outsourcing
Possibility of offshoring and outsourcing-
-Reduce costs by offshoring: moving one or more businesses to foreign country usually for lower labour costs
-Outsourcing: another business to perform a task on your behalf
Risk spreading
Risk spreading: entering more international markets to spread risk. If sales fail in one country, you can move to other markets where sales may remain stable.
If entry is successful the overall risk faced by business is reduced