3.5.2 Flashcards
1
Q
sales volume
A
measures the number of items sold
2
Q
sales value
A
measures revenue generated
3
Q
benefits of targeting your product
A
-makes enough profit from its sales
-can compete effectively
-covers opportunity cost
4
Q
what factors do manager need to consider when releasing a product?
A
-size of the market
-growth of the market
5
Q
benefits of segmentation
A
-develops to fit the customers needs more closely
-identifies target market
-allows business to target customers more closely
-sets price appropriately
6
Q
why segment the market?
A
-targets the market
-avoids waste, not targeting the wrong people
-meeting the needs of customers more effectively
7
Q
what are some ways you can segment the market?
A
-age
-gender
-income
-culture
