3.1.3 Flashcards
1
Q
aim
A
general goal of a business
2
Q
objective
A
specific target that is set for a business to achieve
3
Q
what does SMART stand for?
A
Specific
Measurable
Achievable
Realistic
Time bound
4
Q
aims/objectives of businesses
A
-survival
-profit maximisation
-growth
-market share
-customer satisfaction