29 - Realignment Of The Labour Party Under Kinnock, Smith And Blair Flashcards

1
Q

What was Blair’s majority in the 1997 General Election? By how much in % did Labour beat the Conservatives?

A

183 seats

13% - 44.4% to 31.4%

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2
Q

What 2 factors were responsible for Labour’s 1997 victory?

A

Tory Party problems

Charisma and expectancy of “New Labour”

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3
Q

Since what year had the Tories governed from? What was the Party in need of?

A

1979

Rebuilding

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4
Q

What were the Tories split over? What allegations undermined the Tories’ credibility?

A

EU membership

Sleaze allegations

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5
Q

What did many voters lack faith in the Tories’ ability to manage, despite their later success?

A

Economy

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6
Q

How did Labour look by the 1990s? What had Labour done since their defeats of the 1980s?

A

Vibrant and rejuvenated

Reinvent themselves

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7
Q

What Marxist group had gained control of many local Labour Parties in the 1980s? Who resigned in 1983?

A

Militant Tendency

Foot

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8
Q

What part of Labour was Kinnock associated with? What did he begin to campaign doing?

A

The left

Expelling the hard-left and becoming moderate

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9
Q

What was one hard-left policy Kinnock dropped? With what membership did he become more conciliatory with?

A

Unilateral nuclear disarmament

EU membership

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10
Q

After what 2 election defeats did Kinnock resign? Who continued his Labour reinvention process?

A

1987, 1992

John Smith

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11
Q

When did Smith unexpectedly die? Who succeeded him and what did he rebrand Labour as?

A

1994

Tony Blair - “New Labour”

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12
Q

Why did Blair appear to be a natural successor to Smith? Who appeared to be an organisational genius?

A

He was a charismatic, young leader

Gordon Brown

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13
Q

What deal do many people assert took place between Blair and Brown? What controls would Brown especially have power over?

A

Blair would become leader and stand down in 2003

Economic control

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14
Q

Why did Blair intend to stand down in 2003? What was the name of the restaurant that this deal took place?

A

So Brown could replace him

Granita

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15
Q

Why did New Labour’s policies cause conflict in the Party?

A

They conflicted with traditional Labour views

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16
Q

What key policy was abandoned under New Labour? What was this policy known as?

A

Nationalisation

Clause 4

17
Q

Why was business courted under New Labour? What old idea seemed irrelevant?

A

So people felt they could trust Labour with the economy

Class struggles

18
Q

On what would legal restrictions remain under New Labour? What was this in spite of?

A

Trade unions

They were a major source of Labour finance

19
Q

Who was a master of presentation? Who did they employ?

A

Blair

Advisors and PR experts

20
Q

What were advisors and PR experts known as? What would they do?

A

“Spin doctors”

Sell policies to the public through media manipulation

21
Q

What were “spin doctors” experts of? What does this mean?

A

Soundbites

A short phrase that summarised the importance of a policy

22
Q

What were 2 examples of soundbites used by New Labour?

A

“Tough on crime, tough on the causes of crime”

“Education, Education, Education”

23
Q

What image did Blair promote that contrasted Major’s government? How did Major’s government appear?

A

Progressive image

Tired and grey

24
Q

What would Blair take part in with famous football players? Who was Blair often seen with?

A

Heading footballs

Famous music stars

25
Q

What concept was promoted that resonated with many voters? Who in particular?

A

Cool Britannia

Younger voters