1.1: Global culture Flashcards
Global culture refers to what?
Global culture refers to the growing trend of cultural:
1. Products
2. Activities
becoming ‘universal’
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where what?
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where:
1. Brands
2. Food
3. Films
4. Other cultural products
are identical across many different countries
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures do what?
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where:
- Brands, food, films and other cultural products are identical across many different countries
- National cultures lose their distinctiveness
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of what?
This is linked to the trend of globalisation
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
Globalisation is what?
Globalisation is the process by which:
- The world becomes more interconnected
- Activities in different countries influence each other
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
What are all examples of global brands?
- McDonald’s
- Microsoft
- Nike
- Coca-Cola
are all examples of global brands
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
McDonald’s, Microsoft, Nike and Coca-Cola are all examples of global brands, instantly what?
- McDonald’s
- Microsoft
- Nike
- Coca-Cola
are all examples of global brands, instantly recognisable around the world
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
McDonald’s, Microsoft, Nike and Coca-Cola are all examples of global brands, instantly recognisable around the world, and therefore part of a what?
- McDonald’s
- Microsoft
- Nike
- Coca-Cola
are all examples of global brands, instantly recognisable around the world, and therefore part of a global culture
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
McDonald’s, Microsoft, Nike and Coca-Cola are all examples of global brands, instantly recognisable around the world, and therefore part of a global culture.
Who argued even in the 1960s that what?
McLuhan (1964) argued even in the 1960s that the world had become a smaller place
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
McDonald’s, Microsoft, Nike and Coca-Cola are all examples of global brands, instantly recognisable around the world, and therefore part of a global culture.
McLuhan (1964) argued even in the 1960s that the world had become a smaller place.
We now live in a what?
We now live in a ‘global village’
Global culture refers to the growing trend of cultural products and activities becoming ‘universal,’ where brands, food, films and other cultural products are identical across many different countries and national cultures lose their distinctiveness.
This is linked to the trend of globalisation.
McDonald’s, Microsoft, Nike and Coca-Cola are all examples of global brands, instantly recognisable around the world, and therefore part of a global culture.
McLuhan (1964) argued even in the 1960s that the world had become a smaller place.
We now live in a ‘global village.’
This has been driven by what?
This has been driven by:
- Industry (multinational companies)
- Travel
- A globally accessible media
- The internet in particular
Examples of globalisation in action (things that have become cross-cultural)
Examples of globalisation in action (things that have become cross-cultural) are:
- Technological developments like Apple, Samsung, Microsoft and smartphones
- Social media
Examples of globalisation in action (things that have become cross-cultural) are technological developments like Apple, Samsung, Microsoft and smartphones and social media.
Social media means that we are all what?
Social media means that we are all interconnected
Examples of globalisation in action (things that have become cross-cultural) are technological developments like Apple, Samsung, Microsoft and smartphones and social media.
Social media means that we are all interconnected.
Example
For example, we can:
- FaceTime someone across the world
- Send money across the world to people in need
Examples of globalisation in action (things that have become cross-cultural) are technological developments like Apple, Samsung, Microsoft and smartphones and social media.
Social media means that we are all interconnected.
For example, we can FaceTime someone across the world and send money across the world to people in need.
The positive effects on individual cultures of such developments include what?
The positive effects on individual cultures of such developments include that it helps with the development of third-world countries