Week 9 Flashcards
Cognition
The processes involved in acquiring, storing and using information
- attention
- reasoning
- memory
- decision making
- problem solving
Memory
The process of encoding, storage and retrieval of information
Defining Memory
- Encoding
- Storage
- Retrieval
Memory - Encoding
- The process of getting information into memory
- Attention and Enrichment
Memory - Storage
- Maintaining the encoded information over time
- Sensory Memory and Short-Term Memory
Memory - Retrieval
- Recovering information from the memory stores
- Confusion and Recall vs Recognition
Memory Processes - Encoding
- Code and put into memory
- Acoustic Memory Codes
- Visual Memory Codes
- Semantic Memory Codes
Memory Processes - Storage
- Maintain in memory
Types of long-term memory
- Episodic
- Procedural
- Semantic
Memory Processes - Retreival
Recovery from memory Types of retrieval tests
- Recall
- Recognition
Memory Processes - Encoding
- Code and put into memory
- Acoustic Memory Codes
- Visual Memory Codes
- Semantic Memory Codes
Memory Processes - Storage
- Maintain in memory
Types of long-term memory
- Episodic
- Procedural
- Semantic
Memory Processes - Retreival
- Recovery from memory
Types of retrieval tests
- Recall
- Recognition
Auditory Memory Code
Tunes, sounds we recognise like birds or running water
Attention
Focusing your awareness on a small range of available stimuli
Not all attention is equal . . .
The quality of the attention you pay does matter
Levels of Processing
- Shallow Processing
- Intermediate Processing
- Deep Processing
Shallow Processing
- Focus on physical features
- such as remembering a short list
- Occurs during maintenance rehearsal
- No focus on meaning
Maintenance Rehearsal
eg: chanting a phone number until it is dialled
Deep Processing
- Focus on meaning
- Is it useful in a particular situation
- Creating an image of the item
- Occurs during elaborative rehearsal
Elaborative Rehearsal
- Eg: Understanding the concept of conditioning
- relating it to something you already know
- Results in better recall
Structural Encoding
- occurs in shallow processing
- emphasizes the physical structure of the stimulus
- eg Is the word written in capital letters?
Phonemic Encoding
- Occurs in intermediate processing
- emphasizes what a word sounds like
- eg: does the word rhyme with weight
Semantic Encoding:
- Occurs in Deep Processing
- Emphasizes the meaning of verbal input eg: finish this _____________ .
Levels of Processing: Craik and Lockhart (1972)

