Week 6 Flashcards

1
Q

What is Memory?

A

Involved in:

  • Encoding
  • Retaining
  • Retrieving
  • Using information about
  1. Images
  2. events
  3. ideas
  4. skills

after the information is no longer present

Memory is active any time the past impacts how we think or behave

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2
Q

The Modal Model of Memory

A
  • Atkinson & Shiffrin 1968
  • There are three memory types
    • Sensory Memory
    • Short-term Memory
    • Long-term Memory
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3
Q

Sensory Memory

A
  • First stage of memory
  • Holds all information perceived for just seconds
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4
Q

Short Term Memory

A

Holds 5-7 items for about 15-20 seconds

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5
Q

Long-term Memory

A

Holds large amount of information for years or even decades

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6
Q

Baddeley’s Working Memory Model

A
  • Phonological Loop - Verbal and Auditory Information
  • Central Executive
  • Visuospatial Sketchpad - Visual Spatial Information
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7
Q
A

Baddeley’s Working Memory Model

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8
Q
A
  • Encoding Specificity
  • People remember information if retrieved in same context that it was encoded
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9
Q
A

People remember better if they create an image of what they have to remember

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10
Q
A
  • Reconsolidation
  • Nader
  • Anisomycin blocks memory of shock/tone pairing
  • Works best when injection and pairing happen together
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11
Q

Everyday Memory

A
  • Memory is malleable and experiments like Nader/Anisomycin demonstrate
  • We usually think we remember things exactly how they happened
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12
Q

Autobiographical Memory

A
  • Memory of specific experiences in our life
  • Can be semantic and episodic
  • Are Multidimensional - Has multiple components
  • Different memories have different strength of recall
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13
Q

Multidimensional Autobiographical Memory

A
  • Contains many components - Visual, auditory and other senses
  • Also has spatial components
  • Involves thoughts and emotions
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14
Q

Loss of Autobiographical Memory

A
  • Greenberg & Rubin 2003
  • People who have damage to visual cortex areas of brain can experience loss of AB Memory
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15
Q

Cabeza et al 2004

A
  • Compared brain activation for photographs people took vs pictures they have only seen
  • Pictures were taken over a 10 day period
  • asked to choose which pictures they took under fMRI
  • Own-photos and lab-photos both activated same areas
  • Own-photos activated
    • prefrontal cortex - processing information
    • Hippocampus - involved recollection
  • Own-photos triggered memories activated more brain area
  • *
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16
Q

The Reminiscence Bump - Lifespan Autobiography

A
  • Conway 1996; Rudin et al 1998
  • Significant Events in life tend to be remembered well
  • 55 year olds have better memory for events aged 10 - 30
  • This bump occurs for ppl over 40
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17
Q

Reminiscence Bump - Self Image Hypothesis

A
  • Rathbone et al 2008
  • Memory is better for events that helps form one’s self image
  • Subjects created “I am” statements and attached them to an age it became true
  • Average origin date is 25
  • Self image develops with memorable events
  • Usually occurs during adolescence or young adulthood
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18
Q

Reminiscence Bump - Cognitive Hypothesis

A
  • Schrauf & Rubin 1998
  • Periods of rapid change, followed by stability cause stronger encoding of memories
  • Rapid changes during adolescence and adulthood
  • Shift in Reminiscence bump for people who emigrated later in life.
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19
Q

Reminiscence Bump - Cultural Life Script Hypothesis

A
  • Berntsen & Rubin 2004
  • Culturally expected events are remembered better
  • Many of these occur in the reminiscence bump
  • Youth Bias - Koppel & Berntsen 2014
  • Most important public events are perceived to occur earlier in life
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20
Q

Flashbulb Memories

A
  • Particularly emotional and unexpected events appear to be more vivid and remembered for longer
  • e.g. 9/11, Challenger Disaster, Steve Irwin Dying
  • Vivid recollections about the circumstance surrounding them like where you were when . .
  • Brown & Kulik 1997
  • “for an instant, the entire nation and perhaps much of the world
    stopped still to have its picture taken.”
  • Appear to be vivid and detailed as if a photo was taken
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21
Q

How do we study Flashbulb Memories

A
  • Difficult to verify if someone remembers the correct details of the memory
  • Repeated recall - testing memory immediatly after stimulus presented, then days, months and years later
  • Initial memory used to measure how well we remember
  • Experiments indicate flashbulb memories are NOT like photographs
  • They change over time - often remain vivid, accuracy reduces over time
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22
Q

Flashbulb Memories - Narrative Rehearsal Hypothesis

A
  • People mistakenly recall they heard news on TV
  • Flashbulb memories may be more vivid because we rehearsed them often
  • Seeing events repeatedly on replay may result in focus on the images rather than the actual circumstance
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23
Q

Flashbulb Memories - Narrative Rehearsal Hypothesis

A
  • People mistakenly recall they heard news on TV
  • Flashbulb memories may be more vivid because we rehearsed them often
  • Seeing events repeatedly on replay may result in focus on the images rather than the actual circumstance
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24
Q

Flashbulb Memories - Talarico & Ruben 2003

A
  • Asked people about 9/11 on 12 Sept 2001 and about their lives before the attack
  • Subjects aske to write a 2-3 word description to be a cue for the event in the future
  • tested at 1 week, 6 weeks or 32 weeks later
  • Longer delay showed more errors and fewer details
  • BUT - flashbulb memories remained more Vivid
  • Subjects believed them to be real even though they were not.
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25
Q

Flashbulb Summary

A
  • Autobigraphical memory includes semantic & Episodic components
  • They contain multiple components: visual, auditory, spatial, other senses, involve thoughts & emotions
  • Significant events in our lives are remembered well - The Reminiscence Bump
  • Are more vivid and strongly recalled but are not always accurate
26
Q

Constructing Memory

A
  • What we remember may not always match what happened
  • Some things get omitted, distorted and some get reported but did not happen
  • What we report as memory has several components: Knowledge, Experiences, Expectations
27
Q

Reconstructed not Retrieved

A
  • When Hillary Clinton gave a speech in 2008
  • Told there would be RISK of sniper fire but there was none
  • Details were remembered but constructed incorrectly
28
Q

The Illusory Truth Effect

A
  • Repeated exposure to a statement or position more likley to be judged as true
  • Fazio 2005
  • Presented true and false statements
  • Subjects asked read statements and indicate true along with previously unread statements
  • Both correct ant incorrect statements rated as true more often if they were already familiar
  • FLUENCY: The ease with which a statement can be remembered influences judgment
29
Q

FLUENCY

A

The ease with which a statement can be remembered influences judgment

30
Q

Fundamental Cognitive Error

A
  • Our experiences shape how we interpret the world
  • We don’t recognise when we make an interpretation
  • We don’t notice when memory shapes what we perceive
31
Q

The Effect of Knowledge on Memory

A
  • Bartlett 1932
  • Reproduced a story from Indigenous Canadian Folklore by English people
  • Increased the story after many reproductions
  • Subjects made errors based on personal knowledge
  • such as: A canoe became a boat, hunting seals became sailors
  • Subjects appear to reconstruct memory from two sources
    • Their own memory of the story
    • Similar Stories from their own culture
32
Q

Pragmatic Inference

A
  • Brewer 1977, McDermott & Chan 2006
  • Read a sentences leads us to expect something not stated or implied
  • These inferences are based on knowledge gained by experience
33
Q

Schemas & Scripts

A
  • Knowledge about the environment influences memory
  • Brewer & Treyens 1981
  • Subjects wait for 35 secs in an office than write down everything they remembered
  • Subjects included things that were not there
  • Schemas serve as a guide for making inferences about what we remember
34
Q

Schemas & Scripts Deese 1959; Roedeiger & McDermott 1995

A

People misremember the list as including the word “sleep” but it was not there

This is because sleep fits the context of the other words

Constructive/Relational Processes created an error in memory

35
Q

Schemas & Scripts - Summary

A
  • the sum of your experience shapes how you perceive the world
  • Memory is made up of components: knowledge, experiences, expectations
  • Repeated presentation of a statement is likely to be evaluated as true - The Illusory Effect
  • Life and Culture can influence memory
  • Constructive nature of memory is likely to be adaptive
  • Helps creativity and thinking but is not always accurate
36
Q

Memory Errors

A
  • Memory systems are prone to errors
  • Day to day life can influence the way we remember information
  • Information received after an even can alter your memory of an event
37
Q

The Misinformation Effect

A
  • Can be studied by:
    • Presenting stimulus to be remembered
    • presenting Misleading Postevent Information (MPI)
    • Oftern presented in a natural way, people do not feel mislead
    • MPI is determined by comparing responses from ppl who have no MPI
38
Q

Misinformation Effect - Loftus & Palmer 1974

A
  • Participants who heard “smashed into” made an average estimate of 41 miles per hour.
  • Participants who heard “hit” made an average estimate of 34 miles per hour.
  • 32% of participants who heard “smashed into” also reported seeing broken glass after 1 week compare with 14% of the participants who heard “hit”, despite there not being any.
39
Q

Misinformation Effect - Lindsay 1990

A
  • Watched slide of maintenance man stealing money & a computer
  • After two days tested differently:
    • Difficut - Female Narrative, wait 2 days then test
    • Easy - Wait 2 days, Male narrative then test immediately
  • Difficult group confused the misleading narrative more often and reported more MPI as correct
40
Q

Creating False Memories - Hyman Jnr et al 1995

A
  • Bogus event presented to subjects within a true event
  • Subjects could not remember the event (it was false)
  • 2 days later 4/20 incorporated the false information into recollection
  • They even embellished the story
41
Q

Creating False Memories

A
  • Showed real photos of subjects with fake photos in made up situations
  • At first participants could not recall the events
  • 35% reported ‘remembering’ the false events after being asked to picture the event in their mind
  • after 2 interviews 50% of participants could ‘remember’ the false event
42
Q

The Mandela Effect

A
  • Named for a shared memory that Nelson Mandela died in prison in the 80’s
  • Often false memory appears to be confabulation of different pieces of information
  • For me it was when Bert from Sesame Street dies.
43
Q

Eyewitness Testimony

A
  • Testimony by someone who has witnessed a crime
  • Based on 2 assumptions
    1. Witness clearly saw what happened
    2. Witness able to remember what they saw and can give an accurate description of perp and event
  • Eyewitness accounts are often not accurate unless they are carried out under optimum conditions
    *
44
Q

Errors in Eye Witness Identification

A
  • Wells & Bradfield 1998
    • Subjects shown video of real or staged crime
    • Asked to pick suspect from a photo spread but the gunman was not there
  • Stanny & Johnson 2000
    • Showed two simulated crimes, one involved shooting and one did not.
    • Subjects less likely to remember details when shooting occurred
    • Presence of a gunshot distracted attention from other things
45
Q

Misidentification Due to Familiarity

A
  • Experimental Group shown film of male teacher reading to students
  • Control Group saw female teacher reading to students
  • Both groups shown film of a female teacher being robbed
  • Experimental group identified the male teacher as the assailant 3x more often even when the real perpetrator was in the photo spread
46
Q

Post Identification Feedback Effect

A
  • Misidentification due to Suggestion
  • Wells & Bradfield 1998
  • Subjects shown video of actual crimes , shown a photo spread that did not contain perpetrator
  • All subjects picked a photograph
  • After choice was make they were given
    • Confirming Feedback
    • No Feedback
    • Disconfirming Feedback
  • After time subjects asked about how confident they were and confirming group were more confident than others
47
Q

Sensory Evoked Autobiographical Memories - Proust

A

Often Involuntary and automatic

Proustian - Marcel Proust a French Novelist

Involuntary memory as containing “The essence of the past”

48
Q

Sensory Evoked Autobiographical Memories

A
  • Herz & Schooler 2002
    • Participants rate memory as more emotional when brought about using odour compared to coloured photographs
  • Belfi et al 2016
    • Subjects recall more perceptual details when prompted by music than photographs
  • El Haj et al 2013
    • Listening to music enhance autobiographical memories in Alzheimer’s patients
49
Q

Peak End Rule - Painful Memories

A
  • Memories of painful experience based on the worst part and the end of a painful experience
  • Kahneman et al 1993 had subjects put hands into ice buckets
    • Condition 1: 14ºc for 60 seconds
    • Condition 2: 14ºc for 60 seconds followed by 15ºc for 30 seconds.
  • Participants reported Condition 2 as being less painful.
50
Q

The Peak-End Rule - Redelmeier & Kahneman 1996

A
  • Showed this effect for patients undergoing colonoscopy or lithotripsy
  • Recording participants’ pain in real time during the procedure
  • Compared retrospective recall to real time
  • Peak & end were biggest predictors of recalled pain
51
Q

Summary - Our memory Systems are prone to error

A

Misinformation Effect describes what happens when information gathered after an event can alter your memory later

52
Q

False Memory Summary

A
  • Can be created by inserting made up information into remembered events
  • Suggestion can also do this
53
Q

Eye Witness Testimony Summary

A
  • Eyewitness testimony prone to errors due to:
    • Perception & Attention
    • Familiarity with the event
    • Suggestion by interviewers
54
Q

Autobiographical memories can be evoked by sensory stimuli like smell and is automatic

A

Painful Memories are based on a peak and end theory

55
Q

Reminiscence Bump

A
  • Significant events from a person’s life are easier to remember
  • Important life events often occur between 10-30yrs and that is where the Bump occurs
  • These important events shape identity and that is why the bump occurs at formative times in one’s life
56
Q

Fundamental Cognitive Error

A
  • Our brains make interpretations of how we see the world
  • We are not consciously doing this
  • We don’t notice when memories are being shaped by perception
  • We are not aware when we misremember events
57
Q

Pragmatic Inference

A
  • We fill in language based on what makes sense in context.
  • This can interfere of our actual memories
58
Q

MPI

A

Misleading Post-event Information

59
Q

Penny Study

A
  • Nickerson & Adams 1979
  • Asked Americans go recall what was on a US Penny
  • Memory was poor 2-3 features
  • Most people could not recall a real coin from spread of fakes
  • We have poor memory of common things
60
Q

False Memories

A

Loftus & Palmer 1979

Subjects watched car crash

Influenced by the severity of a descriptive word when estimating speed of car

e.g. How fast wer the cars going when they hit/smashed/collided/bumped each other?