Week 4 Slides Flashcards
What is Memory?
- Encoding
- Retaining
- Retreiving
Using Information about:
- Stimuli
- Images
- Events
- Ideas
- Skills
After the original information is no longer present
Any time something in the past impacts your thinking or behaviour in the future
Remember Ebbinghaus 1885
How quickly is information lost over time
Short-term Memory
- Learning or recall everything was in the STM once
- Continuously being refreshed
What is Remembering
- What experiences are remembered?
- How is this experience stored
- How is it retrieved once storied
Memory is Hypothetical
Memory Processes and Structures can be inferred
Grant 1976
- Found that when samples are presented for longer peoples performance would be more accurate
- Proposed that sample leaves neurological trace
- Trace decays over time
- % correct represents the strength of the trace
- Downward slope of accuracy indicates decay
- Traces were parallels so strength and decay were independent of each other
Define Memory
- Memory is the process involved in encoding, retaining, retrieving, and using information about stimuli, images, events, ideas, and skills after the original information is no longer present.
Can Memory be a Process?
- A process that is being used when the past impacts how we think or behave in the future
- Short-term Memory has limited capacity
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Delayed Matching to Sample procedure
- Used to measure memory
- Participant is shown a sample stimulus
- After a X time, a pair of test stimuli is shown
- Select the test stimulus that matches the earlier sample stimulus.
Trace Decay
- Visual stimulus leaves a trace
- Trace decays over time
- Decay rate is constant
- Decay is not dependent of the strength of trace
- Trace can be messed with
Modal Model of Memory
- Atkinson & Shiffrin 1968
- Sensory Memoery
- Short-term memory
- Long-term Memory
- Rehearsal
- Output
Called Modal Model because . . .
Contains features of many memory models taht were being proposed in the 60’s
Control Processes
- A process that can be controlled by someone
- Rehearsal
- Strategies of attention
What Control Processes work Best?
- Atkinson & Shiffrin 1977 - Proposed that rehearsal improves memory
- Craik & Lockhart 1972 - Proposed Levels of Processing Theory
It’s not the amount of processing but the quality of processing that results in best memory retention
Levels of Processing Theory
- Craik & Lockhart 1972
- Quality and depth of encoding is more important for long term memory than rehearsal
Persistence of Vision
- Continuing to see a stimulus even after it has disappeared
- The effects of sensory stimulation that are retained for a brief time
Sperling 1960
- Measuring capacity and duration of Sensory Memory
- Letter array flashed for 50ms
- Participants asked to report as many as possible
- Whole Report Method
- Partial Report Method
- Delayed Partial Report Method
Whole Report Method
- Sperling 1960
- Array flashed for 50ms asked to report as many as possible
- Average 4.5/12 reported
Partial Report Method
- Sperling 1960
- Heard tone after matrix presented
- Each sound told them what row to report
- Able to report 3.3/4 on average from any row
Delayed Report Method
- Sperling 1960
- Presentation of tone delayed by one second after visual stimulus shown
- Performance decreased rapidly
- Average 1/4 letters reported
Results Sperling 1960
- Decrease in recall due to rapid decay of Iconic Memory
- Visual Stimulus hits our visual receptors and is stored in the STM
- This stimulus decays decays rapidly in under a second
Iconic Memory
- Brief sensory memory of things we see
- Responsible for Persistence Vision
- Corresponds to Atkinson & Shiffrin’s Modal Model of Memory
Echoic Memory
- Similar to measuring capacity of visual stimulus measures auditory stimulus
- Sounds also persist in the mind
- This is called Echoic Memory
Echoic Memory
- Brief Sensory memory of things we hear
- Responsible for Persistence of Sound
- Echoic Memory lasts for a few seconds
- Darwin et al 1972
Recall
- Reporting stimulus after a delay of presentation of the stimulus
- Can be measured as a percentage
- Can be visual and auditory
Peterson & Peterson 1959
- Read 3 letters then 3 numbers
- Count backwards by 3’s
- after delay recall 3 letters
- After 3 second delay people had 80% recall and after 18 seconds had 10%
- Reduced performance due to decay due to the passage of time
Keppel & Underwood 1962
- Looked closely at Peterson & Peterson
- Subjects memory for letters on trial 1 was high
- After a few trials performance dropped
- Poor after 18 second delay
- Data from Peterson & Peterson was a result of poor performance on later trials
Interference
Keppel & Underwood
- Proactive Interference
- Retractive Interference
Rapid forgetting from Peterson & Peterson was not due to extended delay but interference from earlier stimulus in the trial
Proactive Interference
- Keppel & Underwood 1962
- Interference that happens when stimulus that was learned first interferes with learning new information