Week 12 Flashcards
Decisions
- The process of making choices between alternatives
- A commitment to a course of action
Choice Behaviour
The Behavioural view of decision making
An individual selects from an array of alternatives to access reinforcement
eg: choosing to study over going out
Dual Systems Approach to Thinking
- Kahneman 2011
- Two Mental Systems
- System 1 - fast, automatic, intuitive, nonconscious
- Sysetm 2 - Slower, deliberate, conscious, controlled
- Day to day stuff handled by System 1
- System 2 comes into play when we need to be thoughtful
What Makes it a Good Decision
- Good decisions are better than bad decisions are bad
- People tend to rate their bad decisions as significantly less important than good decisions
- The experienced outcome is what classifies decisions as good or bad
- The quality of a decision is overwhelmingly dominated by outcome.
Expected Utility Theory
- People are rational if they have all relevant information
- Results in maximum expected utility
- Desirable because in our best interests
- Helps us decide what will be best outcome
- People don’t always choose optimum strategy
Expected Utility
- People do not usually follow the best decision making procedures
- Most people picked the large bowl despite lower odds
Prospect Theory
People identify a reference point that defines their current state of mind
People are more sensitive to potential loss than to potential gain
Known as loss aversion
Loss Aversion
- Individuals are much more sensitive to potential losses than to
potential gains
Emotions and Decision Making
- Emotions play a role in decision making
- People with Prefrontal Cortex damage have flattened emotions
- Also inability to respond to emotional events
- Have impaired decision making
- Perhaps because it is difficult evaluate emotional outcome that result from decisions
Anxious Decision Makers
Anxious people tend to avoid potentially negative consequences
Maner & Schmidt 2006
Paulus & Yu 2012
Optimistic Decision Makers
- Optomistic people more likely to ignore negative information and focus on positive
- Could be causing base decisions to be made on incomplete information
- Too much optimism may lead to poor decision making
- Izuma & Adolphs 2011
- Sharot et al 2011
Expected Emotions
- What people predict they will feel for a particular outcome
- People inaccurately predict their emotions
- Can lead to Risk Aversion
Risk Aversion
Tendency to avoid taking risks
Expected Emotions Outcomes
- Deborak Kermer & Co 2006
- They gave subjects $5 and told them that based on a coin flip they would either win an additional $5 or lose $3.
- People greatly overestimate the expected negative effect of losing (left red bar), compared to the actual effect of losing (right red bar).
Why do people overestimate their negative feelings
Perhaps because we don’t take coping mechanisms into account
Unprepared for dealing with adversity
Incidental Emotions
- Emotions not connected to decision making
- Related to personality & disposition, experience or environment
- Can affect overall decision making
- Jennifer Lerner et al 2004
Emotions in Decision Making
- Subjects viewed sad, disgusting or neutral videos
- Determined price to buy and sell items
- Low sell price could be due to disgust and sadness causing a need for change
Context in Decision Making
- Shen et al 2010
- Tested Physicians about a test case for ceasarean
- Control test case presented first, Serious Previous Cases, Not Serious Previous Cases
- Test & Not Serious Cases perceived less serious than Serious Cases
Order Effects Parole
- Shai Danziger 2011
- Studied more than 1000 parole request rulings
- Favourable responses rose by 65% just after a meal break
- Dropped to Zero before taking a break
Order Effects
- Decisions can be impacted by preceding events
- Baseball umpires are more likely to call a border line pitch a strike if the preceding pitches were balls, and vice versa
- MacMahon & Starkes , 2008
Status Quo Bias
- People tend to do nothing when faced with a decision to make a change in their lives
- e.g. Switching Banks, Changing Electricity Company
- Johnson et al 1993
- Pennsylvania and New Jersey drivers defaulted to different insurance
- Most people stick with the default option
Opt-In vs Opt-Out
- People tend to do nothing when faced with the need to opt in
- Johnson & Goldstein 2003
- Australia, Germany, UK, Denmark have Opt-in Organ donation but low rates of donation.
- In Australia 69% believe organ donation is important
- France, Belgium, Singapore have Opt-out systems with 90% consent for organ donation
Tversky & Kahneman 1981
Framing Effect
Decisions are influenced by how a decision is stated
If framed in terms of gain people choose risk aversion strategy
If framed as losses the tendency is to risk taking stragety