Week 3: Ellemers, de Vries & Terwel sustainability or profitability

Question 1

What is corporate greenwashing?

Answer 1

the idea that a company deliberately frames its activities as ‘green’ in order to look environmentally friendly

Question 1

Organizations’ motives to participate in CSR can be divided into 2 categories, name them and their meaning

Answer 1

1. public serving motives –> org concerns for the collective interest
2. Firm serving motives –> concern for benefits for the org itself

Question 2

What is dispositional skepticism?

Answer 2

An individual’s general tendency to doubt the credibility of various forms of organizational communication

Question 3

What is true about CSR and potential view of greenwashing based on the motive (economic, environmental, no motive)

Answer 3

economic = less risk of seen as greenwashing
environmental = neutral but higher than economic
no motive = neutral but higher than economic

alignment here is key; don’t pretend you’re something that you’re not