Videos Part ll Flashcards
How to become a better copywriter?
- Pick a sales ad or article that moves you. (emotionally)
2. Write that article or ad out by ‘hand’.
tip #1 for improving your sales copy
Focus on the customer. The emotional needs, wants, and issues.
tip #2 for improving your sales copy
Assume that the customer knows as much as you do.
How to Compete with your competitors market sharee?
By using the same method they used.
Communicate what makes you unique
How to sell -
Appeal to your customers emotions, not their logic.
When writing ads, what should you add into your copy?
Add excitement and drama to your add by emotion words. Words that give rise to your customers emotions.
How to become a successful copywriter with bad writing
Tip #1 Break sentences into smaller ones.
Magic words that sell and what words to avoid #1
Make any general statements you have, as specific as possible.
Magic words that sell and what words to avoid #2
Write in the ‘active’ voice instead of ‘passive’ voice.
The secret to ‘Show, don’t tell.’
Paint a picture with your words. Use storytelling in your copy. Emotional, descriptive, specific.
How do you create guarantees that sell?
Remove the risk from your client and put it on your shoulders.
What does a strong guarantee provide?
- Confidence
2. Credibility
What is your hidden remarkable benefit?
Having the ability to read financial statements.
What is the benefit to understanding financial statements?
You know how to cut out unnecessary expenses.
How to make business come to you?
Focus on adding value into the customers life.
What game should you play?
The contribution game.
How often should I be doing lead generation?
All the time.
What is the purpose of your website?
To contribute to the profitability of your business.
How to think like a customer to market like a genius?
- Base it on facts, not assumptions.
Who is the marketing genius?
The customer.
What program should you use to market like a genius?
Google Analytics
