Part IV Flashcards

1
Q

What are the 10 points of a proven formula?

A

headline, opening , credentials, offer, bullets, testimonials, valid justification , risk reversal, call to action, and urgency.

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2
Q

Headline

A
  1. State the claim as a question.

2. Make the subject newsy.

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3
Q

What are some powerful words to use in the headline space?

A

Announcing, insider secret, introducing, discover.

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4
Q

What is the purpose of the headline?

A

It is to get the prospect to read the first paragraph.

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5
Q

Customers never ….

A

read anything, believe anything, or do anything at first.

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6
Q

Way to state the claim as a question?

A

Who else wants too ….

Would you like too …..

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7
Q

What are you doing in the ‘opening’ part of the article?

A

You are entering the conversation that is happening inside your clients head.

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8
Q

What is the behavior that the prospect will perform after the headline?

A

They will skim, scan and scroll.

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9
Q

What words are great to use in the opening?

A

“Imagine”

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10
Q

What does the ‘Opening’ set?

A

It sets the criteria and tells the prospect what my page is about.

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11
Q

What is the credentials section about?

A

it is about establishing credibility.

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12
Q

What is the prospect asking from you in the credential section?

A

Why should I listen to your credibility?

Why should I listen to you?

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13
Q

What information should be in the credentials section?

A

Who you are.

A little bit about yourself.

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14
Q

What are the three points to tell about who you are?

A

Use specifics
Credible points
Explain to them what makes you different.

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15
Q

What are you doing in the offer section?

A

You are answering all of the customer questions before they read the article.

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16
Q

How does it make the customer feel if you answer all of their questions before they read the article?

A

It makes them feel comfortable.

17
Q

What are the two questions in which you want to ask yourself whilst writing your offer?

A

What is the customer going to gain from your offer?

and,

How are you going to solve their problems?

18
Q

What does the ‘bullet’ section contain?

A

It contains a brief statement that identifies a single benefit offered by a product/s.

19
Q

What does the testimonial section provide for the customer?

A

Relief. The customer will have the question

“How do I know you’re not going to take my money and run?”

20
Q

What is the best type of customer testimonial you can have in your ad?

A

A video testimonial.

21
Q

How can you confirm your product does what it does?

A

You can assure this with 3rd party verification.

22
Q

What other people say about your product and services is …

A

infinitely more powerful than what you say about what you do.

23
Q

How do you ensure more credibility in your testimonials?

A

Be as specific as you can.

add a picture with their full name.

24
Q

What is Value Justification?

A

How can you make it a no brainer for the customer to choose your product?

How valuable is your product or service?

Highlight the value to your offer, and do it in a way of contrasting the price in a favorable way.

25
Q

what psychological trigger should you use with the V/J section?

A

Association -

“let’s be frank, you wouldn’t have read up to this point if you didn’t believe.”

26
Q

What is the risk reversal section about?

A

This is where we include the guarantee.

27
Q

What is the concequence of having a longer guarantee?

A

The longer your guarantee, the more orders you will have and the less refunds you will have.

28
Q

What should we be doing in the call to action section?

A

Tell them what to do.

Make ordering as easy as you can for the customer.

29
Q

What is the urgency section about?

A

It is about creating an urgency in your customer by offering them a deadline by which they get the special deal.