Part IV

Question 1

What are the 10 points of a proven formula?

Answer 1

headline, opening , credentials, offer, bullets, testimonials, valid justification , risk reversal, call to action, and urgency.

Question 2

Headline

Answer 2

1. State the claim as a question.

2. Make the subject newsy.

Question 3

What are some powerful words to use in the headline space?

Answer 3

Announcing, insider secret, introducing, discover.

Question 4

What is the purpose of the headline?

Answer 4

It is to get the prospect to read the first paragraph.

Question 5

Customers never ….

Answer 5

read anything, believe anything, or do anything at first.

Question 6

Way to state the claim as a question?

Answer 6

Who else wants too ….

Would you like too …..

Question 7

What are you doing in the ‘opening’ part of the article?

Answer 7

You are entering the conversation that is happening inside your clients head.

Question 8

What is the behavior that the prospect will perform after the headline?

Answer 8

They will skim, scan and scroll.

Question 9

What words are great to use in the opening?

Answer 9

“Imagine”

Question 10

What does the ‘Opening’ set?

Answer 10

It sets the criteria and tells the prospect what my page is about.

Question 11

What is the credentials section about?

Answer 11

it is about establishing credibility.

Question 12

What is the prospect asking from you in the credential section?

Answer 12

Why should I listen to your credibility?

Why should I listen to you?

Question 13

What information should be in the credentials section?

Answer 13

Who you are.

A little bit about yourself.

Question 14

What are the three points to tell about who you are?

Answer 14

Use specifics
Credible points
Explain to them what makes you different.

Question 15

What are you doing in the offer section?

Answer 15

You are answering all of the customer questions before they read the article.

Question 16

How does it make the customer feel if you answer all of their questions before they read the article?

Answer 16

It makes them feel comfortable.

Question 17

What are the two questions in which you want to ask yourself whilst writing your offer?

Answer 17

What is the customer going to gain from your offer?

and,

How are you going to solve their problems?

Question 18

What does the ‘bullet’ section contain?

Answer 18

It contains a brief statement that identifies a single benefit offered by a product/s.

Question 19

What does the testimonial section provide for the customer?

Answer 19

Relief. The customer will have the question

“How do I know you’re not going to take my money and run?”

Question 20

What is the best type of customer testimonial you can have in your ad?

Answer 20

A video testimonial.

Question 21

How can you confirm your product does what it does?

Answer 21

You can assure this with 3rd party verification.

Question 22

What other people say about your product and services is …

Answer 22

infinitely more powerful than what you say about what you do.

Question 23

How do you ensure more credibility in your testimonials?

Answer 23

Be as specific as you can.

add a picture with their full name.

Question 24

What is Value Justification?

Answer 24

How can you make it a no brainer for the customer to choose your product?

How valuable is your product or service?

Highlight the value to your offer, and do it in a way of contrasting the price in a favorable way.

Question 25

what psychological trigger should you use with the V/J section?

Answer 25

Association -

“let’s be frank, you wouldn’t have read up to this point if you didn’t believe.”

Question 26

What is the risk reversal section about?

Answer 26

This is where we include the guarantee.

Question 27

What is the concequence of having a longer guarantee?

Answer 27

The longer your guarantee, the more orders you will have and the less refunds you will have.

Question 28

What should we be doing in the call to action section?

Answer 28

Tell them what to do.

Make ordering as easy as you can for the customer.

Question 29

What is the urgency section about?

Answer 29

It is about creating an urgency in your customer by offering them a deadline by which they get the special deal.