Part IV Flashcards
What are the 10 points of a proven formula?
headline, opening , credentials, offer, bullets, testimonials, valid justification , risk reversal, call to action, and urgency.
Headline
- State the claim as a question.
2. Make the subject newsy.
What are some powerful words to use in the headline space?
Announcing, insider secret, introducing, discover.
What is the purpose of the headline?
It is to get the prospect to read the first paragraph.
Customers never ….
read anything, believe anything, or do anything at first.
Way to state the claim as a question?
Who else wants too ….
Would you like too …..
What are you doing in the ‘opening’ part of the article?
You are entering the conversation that is happening inside your clients head.
What is the behavior that the prospect will perform after the headline?
They will skim, scan and scroll.
What words are great to use in the opening?
“Imagine”
What does the ‘Opening’ set?
It sets the criteria and tells the prospect what my page is about.
What is the credentials section about?
it is about establishing credibility.
What is the prospect asking from you in the credential section?
Why should I listen to your credibility?
Why should I listen to you?
What information should be in the credentials section?
Who you are.
A little bit about yourself.
What are the three points to tell about who you are?
Use specifics
Credible points
Explain to them what makes you different.
What are you doing in the offer section?
You are answering all of the customer questions before they read the article.
How does it make the customer feel if you answer all of their questions before they read the article?
It makes them feel comfortable.
What are the two questions in which you want to ask yourself whilst writing your offer?
What is the customer going to gain from your offer?
and,
How are you going to solve their problems?
What does the ‘bullet’ section contain?
It contains a brief statement that identifies a single benefit offered by a product/s.
What does the testimonial section provide for the customer?
Relief. The customer will have the question
“How do I know you’re not going to take my money and run?”
What is the best type of customer testimonial you can have in your ad?
A video testimonial.
How can you confirm your product does what it does?
You can assure this with 3rd party verification.
What other people say about your product and services is …
infinitely more powerful than what you say about what you do.
How do you ensure more credibility in your testimonials?
Be as specific as you can.
add a picture with their full name.
What is Value Justification?
How can you make it a no brainer for the customer to choose your product?
How valuable is your product or service?
Highlight the value to your offer, and do it in a way of contrasting the price in a favorable way.
