Part IV Flashcards
What are the 10 points of a proven formula?
headline, opening , credentials, offer, bullets, testimonials, valid justification , risk reversal, call to action, and urgency.
Headline
- State the claim as a question.
2. Make the subject newsy.
What are some powerful words to use in the headline space?
Announcing, insider secret, introducing, discover.
What is the purpose of the headline?
It is to get the prospect to read the first paragraph.
Customers never ….
read anything, believe anything, or do anything at first.
Way to state the claim as a question?
Who else wants too ….
Would you like too …..
What are you doing in the ‘opening’ part of the article?
You are entering the conversation that is happening inside your clients head.
What is the behavior that the prospect will perform after the headline?
They will skim, scan and scroll.
What words are great to use in the opening?
“Imagine”
What does the ‘Opening’ set?
It sets the criteria and tells the prospect what my page is about.
What is the credentials section about?
it is about establishing credibility.
What is the prospect asking from you in the credential section?
Why should I listen to your credibility?
Why should I listen to you?
What information should be in the credentials section?
Who you are.
A little bit about yourself.
What are the three points to tell about who you are?
Use specifics
Credible points
Explain to them what makes you different.
What are you doing in the offer section?
You are answering all of the customer questions before they read the article.