copywriting secrets #8 - #13 Flashcards
COPYWRITING SECRET # 8
WHAT MAKES YOU UNIQUE
DON’T BE BETTER …
BE DIFFERENT
ME TOO
SAME AS THE MARKET
ME BETTER
SAME AS THE MARKEY, BUT BETTER
ME DIFFERENT
I’m DIFFERENT TO THE MARKETPLACE.
What will the customer ask in regards to your U.S.A?
Why should I do business with you versus every other option, including doing nothing?
What will be the point of difference if you don’t have a U.S.A with your competition?
The price.
What should you start focusing on in regard to bringing about greater awareness with U.S.A?
Focus on ads, pages, copy, and emails and analyze they’re U.S.A
COPYWRITING #9
THE 3 BOX METHOD
CONTRAST PRICING
THE 3 BOX METHOD
THE 3 BOX METHOD
SILVER PRICING, GOLD PRICING, PLATINIUM PRICING.
WITH THE 3 BOX METHOD, WHAT ARE YOU TRYING TO ACCOMPLISH?
TO MAKE THE PRICING IN THE MIDDLE, THE PERFECT CHOICE.
COPYWRITING SECRET # 10
SCARCITY TACTICS
What is the purpose of using scarcity tactics?
To stop procrastination and get the customer to buy.
What part of the “proven formula’ do you use alongside scarcity tactics?
You use ‘URGNECY’ and ‘CALL TO ACTION’.
Scarcity method.
Time - urgency “For the next 7 days”
Quantity - urgency “Only 4 remaining.”
The 3 types of closing -
Closing one to one.
Closing one to hundred/ group.
Closing in print - Copywriting.
How do you make money 24 hours a day?
You set up and autoresponder.
SECRET #11
UNIQUE GUARANTEES
SECRET #12
TELL THEM WHAT TO DO
When do you not have to have a lot of guarantee?
When you have authority in the marketplace.
Are people impatient?
Yes, make it easy, not difficult to buy.
When telling them what to do -
Make it obvious and simple,
Make it easy to buy and take action.
SECRET # 13
Talk about the consequences of not buying.
