Copywriting secrets #4 Flashcards
1
Q
COPYWRITING SECRETS #4
A
FACTS TELL, STORIES SELL
2
Q
2 TYPES OF POWERFUL STORIES
A
- BACK STORY OF YOU
2. CLIENT STORY
3
Q
WHAT IS ‘FACTS TELL, STORIES SELL’ ABOUT?
A
COLLECTING REVIEWS
COLLECTING TESTIMONIALS.
4
Q
HOW MANY TESTIMONIALS SHOULD I HAVE?
A
AS MANY AS YOU CAN GET.
5
Q
WHAT OTHER PEOPLE SAY ABOUT YOU IS INFINITELY MORE …
A
POWERFUL THAN WHAT YOU SAY ABOUT YOURSELF.
6
Q
WE ‘BUY’ BECAUSE OF …
A
EMOTION
7
Q
AND WE ‘JUSTIFY WITH OUR
A
LOGIC
8
Q
WHY DO WE BUY THINGS
A
BECAUSE OUR EMOTION
