Copywriting secrets #1 Flashcards
How you do anything, …
Is how you do everything.
What was the purpose of the copywriting secrets series?
To change your perspective on 3 things.
changing your view on -
Your view on marketing and how you do marketing.
Your view on the customer, client and marketplace.
Your view on yourself.
To become a great copywriter you need a deep understanding of what?
You need a deep understanding on consumer/human psychology and what makes people buy and pay attention.
In copywriting we use the written words too -
articulate and communicate.
What is Dan Lok’s 3 rules?
- No excuses
- No opinions
- No victims
How you do anything is …
how you do everything.
97% of people use social media for desire are…
broke.
3 % of people use social media for profit are …
successful
You cannot be a copywriter if you don’t understand …
Human Psychology.
Where does true financial security come from?
It comes from your financial confidence. Your skills.
What is copywriting?
Copywriting is closing in print. Closing for introverts.
Is copywriting about writing?
No, it is about ‘Closing’.
What will the marketplace always reward?
It will always reward people with skills. Especially High-Income skills.
copy writing secret #1
Call our your Customer/Prospect/ Audience
Who your ideal customer is?
Who exactly is your audience?
In regards to your target audience, what do you have to be?
SPECIFIC
Why do people buy?
People buy not because they understand what you sell,
People buy because they feel understood.
People buy, not because they understand what you sell …
People buy because they feel understood.
How can you build trust in your client?
By describing their problems.
“Are you sick of … A, B, C, and D?”
Once you’ve built trust within your client they feel?
like you understand them, are just like them, know what they are going through.
When your client feels understood they will …
become more open to listen and listen to the solution you are wanting to provide.
