Copywriting secrets #1 Flashcards

1
Q

How you do anything, …

A

Is how you do everything.

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2
Q

What was the purpose of the copywriting secrets series?

A

To change your perspective on 3 things.

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3
Q

changing your view on -

A

Your view on marketing and how you do marketing.
Your view on the customer, client and marketplace.
Your view on yourself.

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4
Q

To become a great copywriter you need a deep understanding of what?

A

You need a deep understanding on consumer/human psychology and what makes people buy and pay attention.

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5
Q

In copywriting we use the written words too -

A

articulate and communicate.

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6
Q

What is Dan Lok’s 3 rules?

A
  1. No excuses
  2. No opinions
  3. No victims
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7
Q

How you do anything is …

A

how you do everything.

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8
Q

97% of people use social media for desire are…

A

broke.

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9
Q

3 % of people use social media for profit are …

A

successful

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10
Q

You cannot be a copywriter if you don’t understand …

A

Human Psychology.

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11
Q

Where does true financial security come from?

A

It comes from your financial confidence. Your skills.

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12
Q

What is copywriting?

A

Copywriting is closing in print. Closing for introverts.

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13
Q

Is copywriting about writing?

A

No, it is about ‘Closing’.

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14
Q

What will the marketplace always reward?

A

It will always reward people with skills. Especially High-Income skills.

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15
Q

copy writing secret #1

Call our your Customer/Prospect/ Audience

A

Who your ideal customer is?

Who exactly is your audience?

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16
Q

In regards to your target audience, what do you have to be?

A

SPECIFIC

17
Q

Why do people buy?

A

People buy not because they understand what you sell,

People buy because they feel understood.

18
Q

People buy, not because they understand what you sell …

A

People buy because they feel understood.

19
Q

How can you build trust in your client?

A

By describing their problems.

“Are you sick of … A, B, C, and D?”

20
Q

Once you’ve built trust within your client they feel?

A

like you understand them, are just like them, know what they are going through.

21
Q

When your client feels understood they will …

A

become more open to listen and listen to the solution you are wanting to provide.