copywriting secrets #5 Flashcards
COPYWRITING SECRET # 5
WRITE THE WAY YOU TALK
How do you close?
Write the way you talk.
What is copywriting about?
it is about closing.
what isn’t copywriting about?
it is not about WRITING.
What is the purpose of a headline?
It’s to get the customer to read the first paragraph.
Whether you are talking to an individual or group, what should your perspective be about who you are talking to?
You should always have in mind you are talking to an individual, even when in a group setting.
What are you trying to do when writing an email?
You are trying to create a one-on-one connection.
What word should I use instead of ‘i’ or ‘them’?
Use ‘YOU’ when writing and email.
Whenever talking to large audiences, what are the two words you should never use?
Ladies and Gentleman.
What type of words and sentences should you use?
short sentences and simple words.
Copy is about CLOSING, not …
WRITING
Will one on one communication be perfect?
No
Visualization exercise
Visualize your potential client. One person in the room with you.
How would you talk to them?
If you have trouble with writing, what should you do?
Focus on talking.
What should you ask your client if you prefer to talk?
Can you record the session?
