Copywriting secrets #7 Flashcards
1
Q
Copywriting secrets #7
A
Show you are the expert.
2
Q
How should you talk to customers?
A
Talk to them as if they are skeptical.
3
Q
What must you assume?
A
That the customer is skeptical.
4
Q
How do you build your credibility?
A
- Testimonials
- Results and numbers
- Stats and Research
5
Q
When using numbers/stats in your copy, should you be vague?
A
You SHOULD be SPECIFIC.
