copywriting secrets #6 Flashcards
copywriting #6
Pain > Pleasure
What are the two biggest motivators of fear?
- Pain
2. Pleasure
Which of the two is normally the greater motivator?
Pain
“People don’t buy their way into something …
They buy their way out of something.”
Why do people buy?
They buy to AVOID and TO GET OUT OF SOMETHING.
To connect with someone you should?
focus on what they are complaining about, and use that message.
Once you have put the ‘complaining’ message in front of them ….
talk about their problems, and then talk about if you want to solve them.
How do you balance compelling ‘long’ copy with design?
If it is 10 pages long, make it into 5 tabs.
How compelling is your copy?
As long as it takes to close the sale.
“The more you tell, …
The more you sell.”
What happens when you tell more in your copy?
You sell more.
What would Dan rather you do in terms of writing your copy?
Write more, and edit down, than;
write less and add more.
How many tips for writing better copy?
3
NO.1
Hand write your copy.
NO.2
Start building your swipe files.
