Copywriting secrets #3 Flashcards
1
Q
what is copywriting secret #3
A
Calling out your enemies.
2
Q
What does ‘calling out your enemies’ mean?
A
This is who we are not.
3
Q
When calling out your enemy, how should we use our written word?
A
Point out differences.
Position yourself.
4
Q
What are you trying to convey whilst ‘calling out your enemies’?
A
Contrast.
Make a comparison with enemies.
5
Q
What is the limit in which you will use the written word to sell?
A
Anything below $5,000.00 you should be able to close with your copy.
6
Q
It’s US VS THEM!
A
What you stand for?
What you don’t believe in?
7
Q
You’re not saying you’re BETTER, instead, you are…
A
explaining what you’re AGAINST.
