Videos Flashcards

1
Q

What is Copywriting?

A

Copywriting is using the written word to start, enhance and extend a relationship with a customer that includes salesmanship.

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2
Q

Why is copywriting important?

A

For leverage.

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3
Q

Dan Lok’s minimum goal for you in regards to learning copy -

A

is to be able to tell the difference between good and bad copy.

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4
Q

How to start a your copywriting career?

A

Irresistible offer - Gun-to-the-head Copywriting

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5
Q

What is gun-to-the-head copywriting?

A

Making an irresistible offer that if your add doesn’t bring in any results, you don’t get paid, however, if it does, state your price.

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6
Q

tip #1 for beginners

A

Break sentences into smaller ones.

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7
Q

How many words per paragraph?

A

One word minimum - 5 lines maximum

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8
Q

tip #2 for beginners

A

Focus on the customer, not me or myself.

-Customers don’t care about you.

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9
Q

tip #3 for beginners

A

Research your audience, find their deepest pain parts ad the language they use.

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10
Q

tip #4 for beginners

A

Use proven formulas in your copywriting

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11
Q

tip #5 for beginners

A

Forget what you have learnt in school.

Copy is the spoken language.

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12
Q

You must write the way you……?

A

Speak

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