Videos Flashcards
What is Copywriting?
Copywriting is using the written word to start, enhance and extend a relationship with a customer that includes salesmanship.
Why is copywriting important?
For leverage.
Dan Lok’s minimum goal for you in regards to learning copy -
is to be able to tell the difference between good and bad copy.
How to start a your copywriting career?
Irresistible offer - Gun-to-the-head Copywriting
What is gun-to-the-head copywriting?
Making an irresistible offer that if your add doesn’t bring in any results, you don’t get paid, however, if it does, state your price.
tip #1 for beginners
Break sentences into smaller ones.
How many words per paragraph?
One word minimum - 5 lines maximum
tip #2 for beginners
Focus on the customer, not me or myself.
-Customers don’t care about you.
tip #3 for beginners
Research your audience, find their deepest pain parts ad the language they use.
tip #4 for beginners
Use proven formulas in your copywriting
tip #5 for beginners
Forget what you have learnt in school.
Copy is the spoken language.
You must write the way you……?
Speak