Copywriting secrets #2 Flashcards
copywriting secret number 2
Grab their attention with your big promise headline
In an email setting, what is your objective with the subject headline?
to ‘Click’ on the email.
How do you get your prospect to click on your email?
talk about what interests the customer.
What will make you effective as a copywriter?
You need to enter the conversation that is going on in your customer’s head.
Get out of your ego and …
enter your prospect’s ego.
People buy, not because they understand what you are selling, …
they buy because they feel understood.
What does ‘Big Promise Headline’ mean?
What can you promise?
me too
same product/service as the market.
me better
I have the same product or service as the marketplace, but here is the reasons why I’m better …
Me different
Your promise is different and it is much more attractive to the customer.
Can you describe your customers world better than …
they could describe it?
How many headline should I produce before picking one?
from 20 -40 or as many as it takes to come up with the perfect headline.
What question can you ask yourself when considering ‘Me different’?
What is it that I can deliver that no one else can?
