Part lll Flashcards
Stage 1 Market Sophistication
Presence. What and who are you?
Stage 2 Market Sophistication
What is the ‘Product’ you’re offering?
Stage 3 Market Sophistication
How does it work?
What makes it different?
Stage 4 Market Sophistication
A new mechanism created must be believable and significant in customers life.
Stage 5 Market Sophistication
Identity. Who do you want to be your customer.
What is the difference between benefit over feature?
What does it do for the customer and what does it do. (function)
What is the five step process of a copywriter?
- research
- Finding phrases on amazon that grab attention.
- Look into swipe files to switch out words for headlines and subheadlines.
- Testimonials, stories and guarantees.structure
- Start writing your copy
- Send it to the client and test it.
Research
To collect words that trigger action, build curiosity and grab the attention of customers.
Amazon
- Find phrases on amazon in the field you are researching. (other copywriting articles)
- Switch out the words that grab attention and put words that influence your industry.
- Customer reviews,
- deepest pain points,
- desires objection and
- figuring out the language.
Foundation
This where we put stories, testimonials, and guarantees.
Writing your copy
Start the writing and editing process.
Client phase
Send it to the client and test it on the marketplace.
How long should your copy be?
Your copy should be long enough to emotionally engage the prospect to give them rational reasons to back their emotional reasons.
In step 3 what are you doing to your copy?
creating the structure
What is the difference between good and great copywriters?
Good copywriters copy and great copywriters steal.
