Use of technology in marketing

Question 1

The internet

Answer 1

This can be used to research the market such as options on products and keep track of opinions of products and look at trends in products

Question 2

Spreadsheets

Answer 2

Spreadsheets can be used to keep track of market research and create things like pie charts, etc

Question 3

Databases

Answer 3

Databases can be used to keep customer records and can be easily searched and merged into direct mail shots

Question 4

EPOS(electronic point of sales)

Answer 4

This keeps records of the sales and tells you what is selling well

Question 5

Social media

Answer 5

This can be used to post advertisement and polls, this can be sued to gather information