UNIT 9 - Gathering Feedback on Performance Flashcards

1
Q

Three Importance of Gathering Feedback After Promo

A
  • Avoid Costly Mistakes
  • Evaluate alternative strategies
  • Increase efficiency and effectiveness of promotions in the future
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2
Q

Ways to measure sales and promotion performance

A
  • Evaluation Period
  • Sales
  • Profits
  • Brand Awareness
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