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Retail Promotion & Digital Marketing > UNIT 4.1 - 7Ps of Marketing Mix > Flashcards

UNIT 4.1 - 7Ps of Marketing Mix Flashcards

1
Q

What is the 7 Ps of Marketing Mix?

A
  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People
  6. Processes
  7. Physical Evidence
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2
Q

3 factors of Physical Evidence

A
  • Ambience
  • Corporate branding
  • Spatial layout
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Retail Promotion & Digital Marketing (27 decks)

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