UNIT 3.2 - MARKET ENTRY STRATEGIES

Question 1

5 Ways companies can enter foreign markets

Answer 1

1. Joint-venture
2. Ownership
3. Licensing
4. Export
5. E-commerce

Question 2

3 different forms of ownership

Answer 2

• Sole proprietorship
• Partnership
• Corporation

Question 3

What is “Joint Venture”?

Answer 3

Defined as “an enterprise in which two or more investors share ownership and control over property rights and operation”.

Question 4

What is Export?

Answer 4

Exporting is the most traditional and well established form of operating in foreign markets.