UNIT 1.7 Identify Various Sources of Research Available

Question 1

3 Reasons why marketing managers use information in the internal database.

Answer 1

1. Readily Accessible
2. Evaluate Performance
3. To identify marketing opportunities

Question 2

Describe 3 internal data in the database.

Answer 2

1. Sales Report - Provide reseller reactions n
2. Operations Report - Provide production schedules, shipments, and inventories.
3. Customer List - Keep records of customer satisfaction or service problems.