UNIT 5 - Co-Ordinate Sales

Question 1

What is Promotion?

Answer 1

Promotion is a form of corporate communication that uses various methods to reach a target audience with a certain message, in order to boost its brand recognition and sales.

Question 2

2 Long Term Objectives of Promotion

Answer 2

1. Creating a positive store image

2. Garner the support of public

Question 3

2 Short term Objectives of Promotion

Answer 3

1. Increasing patronage of existing customers

2. Attracting new customers

Question 4

3 External promotion

Answer 4

• TV advertising
• Billboards
• Radio

Question 5

3 Factors to take when choosing Promotion Method

Answer 5

• Nature of product
• Budget
• Which stage of the product life cycle it is in

Question 6

In-store promotion methods include

Answer 6

• Personal Appearances
• Vouchers
• Loyalty Programs

Question 7

Types of Markdowns

Answer 7

1. Seasonal Markdowns
2. Promotional Markdowns
3. Permanent Markdowns