UNIT 4.4 - Boston Consulting Group Flashcards
1
Q
What is Boston Consulting Group?
A
It is a framework created to evaluate the strategic position of business brand portfolio and its potential.
2
Q
What are the 2 components that BCG matrix classifies business portfolio is based on?
A
- Industry attractiveness
2. Competitive position
3
Q
List 3characteristics of Question Marks
A
- High growth, low market share
- Investment should be high
- They are also known as problem child
