UNIT 1.5 - Current Retail Trends Relating to Demographics

Question 1

3 Important demographic trends

Answer 1

1. Rise in ageing population
2. Rise in number of working women
3. Polarization of income

Question 2

3 Characteristics of ageing population

Answer 2

1. New needs and wants
2. They know what they want and what they don’t.
3. They become extremely demanding

Question 3

2 Characteristics of Women in workforce

Answer 3

1. Tend to shop and buy online more frequently.

2. Use the internet for work and to find jobs.