Unit 1.4 - Demographics Of Retailing

Question 1

What is Demographic?

Answer 1

It is a shortened term for ‘population characteristics’.

Question 2

7 key population characteristics nowadays

Answer 2

1. Wellness : Consumers are more health consumers
2. Abundance: Consumers have more things
3. Pressured : Consumers have less time in today’s society
4. Distracted : Consumers are distracted
5. Demanding : Consumers expects more
6. Limelight Syndrome
7. Connectivity : Consumers are more connected