UNIT 2.1 - Gather Information On Customer Buying Behaviour

Question 1

What is a Consumer?

Answer 1

It is an individual that uses and consumes products and services.

Question 2

What is a Customer?

Answer 2

A person or company who purchases products and services.

Question 3

What is Buying Behaviour?

Answer 3

Buying Behaviour is the decision processes and acts of customers involved in buying and using products.

Question 4

3 Importance of Buying Behaviour

Answer 4

1. To decide the best price where consumers would be ready to buy that product or service.
2. To decide on where the product or service would be made available for easy access of consumers.
3. To best design the best possible product or service that fully satisfies consumer’s needs and demands.