Unit 2.4 - Factor That Influence Customer Behaviour

Question 1

5 Factors that Consumer purchases are influenced by.

Answer 1

1. Personal
2. Experiential
3. Social
4. Cultural
5. Commercial

Question 2

3 Personal Factor

Answer 2

1. Age and Stage Life Cycle
2. Occupation
3. Lifestyle

Question 3

2 Social Factors

Answer 3

1. Family & Social Circle

2. Roles & Status

Question 4

2 Cultural Factor

Answer 4

1. Culture

2. Social Class

Question 5

4 Commercial Factor

Answer 5

1. Advertising
2. Packaging
3. Experiential Factor
4. Salespeople