Unit 6 - Plan Implement E-Commerce Activities Flashcards
What is Digital Marketing?
It is the promotion of products or brands via one or more forms of electronic media.
Benefits of Digital Marketing?
- Openness
- Global Reach
- Lower Cost
4 Key benefits of Video Marketing
- Build trust and credibility
- A great addition to your email marketing campaigns
- Boost conversion rates
- Encourage social shares
3 Importance of content marketing
- Improves website conversion
- Cost-effective way to bring in new leads
- Builds and improves Search Engine Optimization
What is a Website?
Website is a central location of various web pages that are all related and can be accessed by visiting the home page of the website using a browser.
What is Social Media Marketing?
It refers to the process of gaining traffic or attention through Social Media platforms. It is a powerful way for businesses of all sizes to reach prospects and customers.
Advantages of Social Media Marketing
- Higher conversion rates
- Increase brand awareness
- Cost-effective
- Better customer satisfaction
What is Email Marketing?
Email Marketing is the highly effective digital marketing strategy of sending emails to prospects and customers.
Advantages of Email Marketing
- Low cost
- Personalisation
- Good for customer retention
Disadvantages of Email Marketing
- May get buried in people’s inboxes with all the other emails we receive
- Laws against spamming and opting in & out are tight
- People skim read emails
What is Viral Marketing?
It is a method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the internet creating potentially exponential growth in the message’s visibility and effect.
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards are one or more affiliates for each visitor or customer brought by the affiliate’s own effort.
