Unit 1 AC3.1 Plan a campaign for change relating to crime Flashcards

1
Q

What are the aims of the campaign?

A

The aims of the campaign are the long-term goals and desired outcomes.

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2
Q

How should objectives be formulated?

A

Objectives should be SMART: Specific, Measurable, Achievable, Realistic, and Time-bound.

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3
Q

Why is it important to select SMART objectives?

A

SMART objectives provide clarity, focus, and a measurable framework for the campaign’s success.

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4
Q

What factors should be considered in selecting a crime for the campaign?

A

The selection should consider personal connections, lack of awareness, relevant statistics, and changes in the crime.

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5
Q

How would you explain your personal connection to the chosen crime?

A

The personal connection to the chosen crime can be based on personal experiences, empathy, or personal values.

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6
Q

What role does lack of awareness play in the campaign justification?

A

Lack of awareness about the chosen crime highlights the need for education and information dissemination.

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7
Q

Why are statistics important in the campaign justification?

A

Statistics provide evidence of the prevalence, impact, and urgency of the chosen crime, reinforcing the need for action.

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8
Q

How can changes in the chosen crime be relevant to the campaign?

A

Understanding how the chosen crime has evolved over time helps adapt campaign strategies and address emerging issues.

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9
Q

Who is the target audience of the campaign?

A

The target audience is the specific group directly affected by the chosen crime or those who can contribute to its resolution.

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10
Q

What methods and materials can be used to raise awareness in the campaign?

A

Methods such as television adverts, merchandise, radio adverts, events, leaflets, posters, and social media posts can be used to raise awareness.

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11
Q

How should the financial aspect of the campaign be considered?

A

The campaign’s financial considerations involve estimating costs, pricing merchandise, printing expenses, and ensuring adequate funding for successful implementation.

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12
Q

Why is it important to evaluate the campaign’s timescales?

A

Evaluating timescales ensures that they are realistic, achievable, and align with the objectives and resources available for the campaign.

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13
Q

What resources are necessary for planning a successful campaign?

A

Resources needed for a successful campaign include research tools, design software, materials for campaign creation, and resources for implementation and delivery.

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14
Q

Why should you consider the research time needed for the campaign?

A

Adequate research time ensures a comprehensive understanding of the chosen crime, its root causes, and effective strategies for the campaign.

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15
Q

How does the design of materials contribute to campaign effectiveness?

A

Well-designed materials enhance the campaign’s visual appeal, message delivery, and audience engagement, increasing its overall effectiveness.

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16
Q

What is involved in the creation of campaign materials?

A

Creating campaign materials includes content development, graphic design, printing, and ensuring they effectively convey the campaign’s message.

17
Q

How does the implementation phase impact the success of the campaign?

A

Effective implementation involves proper delivery, training of campaign participants, and timely execution of planned activities, contributing to the campaign’s success.

18
Q

What resources are essential for a successful campaign?

A

Essential resources include funding, human resources, technology, partnerships, and support networks to ensure the campaign’s success and sustainability.

19
Q

How can resources impact the campaign’s overall success?

A

Sufficient and well-utilized resources maximize the campaign’s impact, reach, and ability to create lasting change in addressing the chosen crime.

20
Q

What are the key considerations when planning a campaign?

A

Key considerations include setting clear aims and objectives, justifying the chosen crime, identifying the target audience, determining methods and materials, managing finances and timescales, and securing necessary resources.