Unit 1 AC2.2 Evaluate the effectiveness of media used in campaigns for change Flashcards
What are the advantages and limitations of using blogs in a campaign?
Blogs allow easy expression of views and opinions, but can be hard to keep up-to-date and have a limited audience.
What are the benefits and limitations of using leaflets in a campaign?
Leaflets provide contact information, images, and accessibility, but excessive information may discourage readers.
What are the advantages and disadvantages of TV advertising in a campaign?
TV advertising effectively uses moving imagery and celebrity endorsements but can be expensive and skipped by viewers.
What are the advantages and challenges of organizing a public event for a campaign?
Public events can increase campaign publicity, but funding and attendance risks need to be considered.
What are the strengths and weaknesses of public appearances in a campaign?
Public appearances provide a personal touch and generate public support, but reluctance and unsupportive attendees can hinder success.
What are the risks and benefits of using merchandise in a campaign?
Merchandise can offer publicity and funding opportunities, but there is a risk of financial loss if items are not purchased.
How does social networking contribute to campaign effectiveness?
Social networking allows rapid communication and broad audience reach, effectively raising awareness.
What are the risks associated with social networking in a campaign?
Risks of social networking include information tampering by hackers and negative impact from internet trolls.
How can blogs be challenging to maintain in a campaign?
Blogs require consistent updates and may consume substantial time and effort.
What challenges may arise when using leaflets in a campaign?
Leaflets with excessive information may discourage readers from engaging in the campaign.
What factors influence the cost and reach of TV advertising in campaigns?
TV advertising costs vary based on production quality and time slots, with potential viewer disinterest.
What are the potential drawbacks of organizing public events for campaigns?
Public events may face challenges such as lower-than-expected attendance and the need for sufficient funding.
How can public appearances contribute to the success of campaigns?
Public appearances create a personal connection and generate support, increasing the likelihood of campaign success.
What are the risks and rewards of using merchandise to support campaigns?
Merchandise can raise awareness and funding but carries the risk of financial loss if not well-received.
How does social networking facilitate rapid awareness in campaigns?
Social networking platforms allow quick dissemination of information to a large audience, effectively raising awareness.
