Topics Flashcards
Developed by alexander osterwalder make certain that product or services takes into consideration the values and needs of the customer
Value proposition canvas
Points to customer segments that company shall serve its product or service offering
Customer profile
Known as persona’s are those any demographic portrayals of customers transferred into living this is the idea of steve
Customer archetypes
It is the time to reflect on the gain creators pain relievers and the product or services
Value proposition
Explicitly outline how products or services create customer gains and offer customer added value
Gain creators
Explicitly outline how products services lighten, avoid, or solve the particular customer pain
Pain relievers
Relieve pain and built around the value proposition
Products and services
Any place where manufacturers, distributors and retailers sell and consumer buys
Market
Refers to aggregate number of possible buyer of a product or services and the aggregate revenue that these cells may produce over the course of a year
Market sizing
There are two ways to sizing a market top-down analysis and bottom-up analysis
Market sizing approaches
Sizing is normally completed by using the demographics such as company sizes industry type and location
Top-down
Only considered if there are no dependable sources of topline demand present
Bottom up
Marketing spirit that distinguishes itself from traditional marketing practices campaigns tried to implies the company’s greatest strengths value stressing their value to the customer
Entrepreneurial marketing
It makes sense to for an intrepreneur to build a reputable personal brand
Creating a personal brand
One that differentiates an entrepreneur from the rest of his competitors
Personal brand
