Customer Gains Flashcards
1
Q
Include all the expectations and needs of customers
A
Customer gains
2
Q
Basic expectation by the customer
A
Required gains
3
Q
Gains are beyond the basic ones
A
Expected gains
4
Q
Customers preference when it comes to product or services
A
Desired gains
5
Q
Potential benefits of the product. customers is unaware until introduced to him
A
Unexpected gains
