Four Market Size Flashcards
1
Q
Total possible value that represents the global market of products and services
A
Potential available market TAM
2
Q
This shows the number of customers in the core market around the world who are in need of products or services
A
Total addressable market TAM
3
Q
Is the subset customer of TAM who can be reached and ready to buy goods or services using a one revenue stream or channel
A
Serviceable available market SAM
4
Q
Subset of the SAM that will realistically get to use a product or services
A
Serviceable obtainable market SOM
