Customer Segments Flashcards

1
Q

Shared needs behaviors and other traits can be best for customer segmentation

A

Customer segments

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2
Q

An unsegmented market customer must be number of people who has similar problem

A

Mass

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3
Q

this segment should be strictly defined based on the preferences

A

Niche

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4
Q

Based on small differences and customer segments

A

Segmented

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5
Q

Very diverse needs and wants

A

Diversified

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6
Q

Customer are reliant with each other

A

Multi-sided platforms

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