Six Elements Of Entrepreneurial Marketing Flashcards
1
Q
Component make stronger the primary values of the company and the passion for the customer
A
Customer intensity
2
Q
Must create innovative ideas and transform them into new or improved products or services or processes
A
Continuous innovation
3
Q
Must display an enthusiasm to always evaluate and fine-tune it strategies action plans techniques of resource allocation
A
Strategic flexibility
4
Q
Refers to pursuing novel opportunities
A
Calculated risk taking
5
Q
Intrepreneurs are conscious of the significance of the external marketing environment
A
Proactiveness
6
Q
They combine one resource with another to produce a greater shared value
A
Resource leverage
