Marketing Strategies Flashcards
1
Q
Building a solid connection between the brand and the customer
A
Relationship marketing
2
Q
Involves forming markets and creating innovative products company act as a leader rather than follower
A
Expeditionary marketing
3
Q
Customers are marketed to as individuals marketing efforts are tailor fitted
A
One-to-one marketing
4
Q
Use of the power of technology to interrelate with a customer in an actual time
A
Real-time marketing
5
Q
Placing marketing messages on internet example fb, ig etcetera.
A
Viral marketing
6
Q
Considers leveraging the power of internet tools like email and social networking to backup marketing efforts
A
Digital marketing