Marketing Strategies Flashcards

1
Q

Building a solid connection between the brand and the customer

A

Relationship marketing

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2
Q

Involves forming markets and creating innovative products company act as a leader rather than follower

A

Expeditionary marketing

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3
Q

Customers are marketed to as individuals marketing efforts are tailor fitted

A

One-to-one marketing

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4
Q

Use of the power of technology to interrelate with a customer in an actual time

A

Real-time marketing

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5
Q

Placing marketing messages on internet example fb, ig etcetera.

A

Viral marketing

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6
Q

Considers leveraging the power of internet tools like email and social networking to backup marketing efforts

A

Digital marketing

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