Target Customer Group Flashcards
Group of possible consumers or organizational buyers to whom wants to sell it’s products services
Target market
Products or service may be intended for a business to business or business to consumer market
Consumer or business
According to the place where possible customers live or work
Geographic
Describing by means of age gender income level of customers life’s
Demographic
Characteristics are based from the intrinsic traits of a customer ( personality lifestyle social status)
Psychographic
Businesses these days define the target market based on which generation they were born
Generation
It is a group of subjects who share significant characteristics or typically subjects who experienced a common event
Cohort
Use the stage of life for target marketing
Lifestage
Based on customer loyalty occasion-based consumer usage
Behavioral